Posted by Joshua Smith on June 13, 1998 at 22:57:37:
In Reply to: Like the new do posted by Setzer on June 13, 1998 at 16:40:19:
Thanks for re-submiting your message - I initially felt that we
may have lost it permanently in the site transformation.
Thanks also for the encouraging words. We are glad to break free
from the Elated template.
In response to your questions, yes, it is indeed possible to make
a comfortable living from banner ad sales. Having said that, it is certainly
not easy. While I don't feel that is appropriate to disclose information
regarding the exact amount of money Net-Ads makes, it is at present between $100 and $200 per month, so
we are far from becoming financially independent.
Keep in mind, though, that the site has only been live for a month, and promises to
attract traffic exponentially during the next few months.
The key to making a living from Web sponsorship sales is to create a site that, first, has the potential to
attract thousands of visitors each day. That is, there's no use investing hundreds of hours (and dollars)
initiating a site whose target audience is so specific that it can only possibly attract double-digit visitor counts each day.
That said, the site should still be targetted towards a niche audience.
It's no use creating a site with an excessively wide focus - otherwise you'd be competing with Yahoo! and the other big-guns.
Thirdly, the site should be presented well and should provide visitors with useful content, not just a collection of links. The presence of chat rooms, newsletters and
useful content will keep visitors coming back, maintaining your core audience.
Apart from that, it's all up to you. If you are just starting out in the industry, be prepared to suffer long and hard hours with little monetary return for a few months.
Then, providing that you have maintained your site with regular updates, the provision of useful content etc, you will have a very good chance of attracting valuable sponsors and hence increasing your revenue.
The best banner agencies, in my opinion, are Safe-Audit, ValueClick and ClickTrade for smaller sites and Burst!, Fly-Cast and DoubleClick for highly-trafficked sites.
Again, your target audience could well determine which agency would suit your site best. It's still very much a Trial-and-error industry since it is still in its seminal stage of development. You'll just have to find a solution that fits your specific needs.
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