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Web Development Articles
(October 2000)

Site Runs the 'Risk' of a $1B Grab (USA Today, October 25th)
Andrew Warner and Michael Khalili, co-founders of email marketing firm MailBits, have used the capital raised through their successful online venture to launch another property that attempts to lure opt-in members through the appeal of a $1B lottery-style contest. Although the odds of winning are next to none (1 in 2.4 billion, in fact), the hook has proved effective, with people flocking to the site en-masse.

Building an Effective Linking Strategy (ClickZ, October 12th)
The World wide Web is, by nature, built around the architecture of hyperlinking. As such, exchanging links with other sites is the oldest and still one of the most effective means of promoting your web property. This article highlights some of the subtleties of this artform, in order to increase your chances for success.

Low Cost (or No Cost) Techniques that Pay Off Big (ClickZ, October 11th)
A guide to how creative thought, a flexible business model and a bit of good ol' guerilla marketing can help you to create a profitable online venture.

They Snooze, You Loose (ClickZ, October 10th)
Marketers have long known that the right combination of design elements, colors and quality copy will increase sales. On the web, where a competitor is just a click away, capturing the attention and trust of your visitors is a proposition that must occur within seconds. This article notes notes some common mistakes, while also suggesting some proven techniques.


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