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Online Advertising Articles
(October 1999)

Advertisers Looking Beyond Banners (internet.com, October 28th)
A survey by of online marketing techniques carried out by Quicken.com found that 84 per cent of online advertisers have explored beyond-the-banner methods of engaging potential customers.

Banner Ads Celebrate Last Birthday? (ZDNet News, October 19th)
Amusing in hindsight, this article indicates some early doubts about the effectiveness of banner ads when compared to rich medoa, affiliate programs, direct mail and radio advertising. The market has matured significantly since then.

DoubleClick and CMGI Escalate Ad War (RedHerring, October 13th)
While DoubleClick has established itself as a clear market leader in the realm of online advertising, competitor Engage (controlled by CMGI) has recently made a sweep of strategic acquisitions and partnerships in the aim of challenging such a comfortable leadership.


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