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Online Advertising Articles
(May 2001)

Ask Jeeves and L90 Unite in Innovative Sales Agreement

May 16 -- PRNewswire -- L90, Inc. (Nasdaq: LNTY), a leading interactive marketing, technology, and media company, and Ask Jeeves® Web Properties, a division of Ask Jeeves, Inc. (Nasdaq: ASKJ) announced today they have entered into a marketing representation agreement. Under the agreement, Ask Jeeves will provide the L90 sales force with its surplus targeted keyword inventory which the L90 sales force will use to sell Ask Jeeves' innovative ad products across the DirectHit Network. The DirectHit Network, which is powered by a keyword search infrastructure, is comprised of 55 premier Web sites including Ask.com, DirectHit.com, MSN, Salon.com, Go2Net and Brittanica.com. Sites within the DirectHit Network use Ask Jeeves' patented, popularity search technology to deliver relevant search results, paired with ads that generate high conversion rates.

"Ask Jeeves and the DirectHit Network have an incredible brand, and marketers will benefit from this network being aggregated into the L90 network," said Keith Kaplan, President of Sales and Marketing at L90. "L90's clients look to our network to reach large, yet targeted audiences, and Ask Jeeves fits right into that strategy. L90's Search network just grew by 400 million impressions a month, and the targeted placement of offers and promotions on AskJeeves.com will benefit everyone involved-consumers, marketers, and Ask Jeeves."

"Targeted keyword inventory is a highly sought after commodity for advertisers," said Josh Stylman, vice president of syndication and partnerships at Ask Jeeves. "Our natural language and popularity technology allow us to offer advertisers precise targeting across a variety of sites. Through the expansion of the DirectHit Network we have been able to generate a surplus of keyword-triggered ad inventory on sites throughout our network. Our relationship with L90 will allow us to maximize revenue of this inventory by offering it to a new set of advertisers."

In addition, L90 and Ask Jeeves will join forces to sell Ask Jeeves' ad products including DirectLinx, interstitials, paid links, banners and future products that will be introduced to the market in coming months.


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