Online Advertising Articles|
SC Johnson Selects Engage for Online Branding Campaign
ANDOVER, Mass.--(BUSINESS WIRE)--May 15, 2001-- Engage Inc. (Nasdaq: ENGA), a leading enterprise marketing software and interactive media company and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), today announced that SC Johnson has signed an agreement to run online advertising campaigns on the Engage Media Network. SC Johnson joins a growing list of marketers using Engage's network, including recently announced Hyundai, British Airways and Apartments.com.
As part of its larger online branding campaign buy, SC Johnson will also participate in a BrandImpact study, a research tool unveiled last week by Engage and offered by Millward Brown Intelliquest, a leading provider of research services to Internet and technology companies and online advertisers. Providing online advertisers with the ability to test banners, rich media and streaming ads, BrandImpact uses the same metrics that offline advertisers use to assess brand awareness, brand image, brand consideration and ad diagnostics.
"Advertisers are increasingly turning to Engage to get results and maximize their return on investment," said Tony Nuzzo, CEO Engage Inc. "As traditional marketers begin to move their ad dollars to the Internet, they value our targeting, optimization and reach."
According to December's Jupiter MediaMetrix numbers, Engage has the broadest reach of any online media network. Engage's innovative branding programs and its leading-edge targeting and optimization capabilities are designed to enable customers to maximize return on their advertising investment.
Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software and interactive media company. A majority-owned operating company of CMGI (Nasdaq: CMGI - news), Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage call 877-U-ENGAGE or visit www.engage.com.