Online Advertising Articles|
DoubleClick's new policy is part of a corporate commitment to make a strict adherence to privacy a priority across all lines of business. In addition to installing Polonetsky, as Chief Privacy Officer in March 2000, the company now has a dedicated staff of seven to implement its own privacy policies and auditing those of its clients. In fact, DoubleClick has discontinued working with nearly 50 customers for not adhering to the company's privacy standards.
The company is advised by a board of independent privacy experts that meets regularly to review DoubleClick's policies. DoubleClick is also a member of the Network Advertising Initiative (NAI) and abides by the NAI's Self-Regulatory Principles on Online Preference Marketing, which were developed in conjunction with the Federal Trade Commission in July 2000