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Online Advertising Articles
(August 2001)

adMonitor's Popularity Continues to Rise in the UK

August 16th -- L90, Inc. (Nasdaq: LNTY), a leading online marketing, technology, and media company, announced today that its proprietary marketing technology, adMonitor, has signed agreements with peoplesound.com, Europe's leading Web site for high quality music, and e-space.co.uk, which specializes in building revenue and content for brands online. adMonitor will serve and track all marketing campaigns on the sites, as L90 is intending to generate profit and efficiency for the e-space.co.uk and peoplesound.com Web sites.

"There is a strong demand in this market for an advertising technology that generates revenues," said Mike Leo, President of Technology Solutions for L90. "adMonitor helps Web publishers monetize their sites by creating new revenue streams, which is what publishers must focus on to succeed in this market."

In addition to the new clients in the UK, L90 recently announced that adMonitor signed on 10 new clients in the United States in the month of June and 5 new clients in July. adMonitor is one of the few web marketing technologies that has been developed exclusively to serve the advertising-related needs of Web publishers. The technology creates new revenue streams through a combination of 'ProfiTools', a suite of digital marketing tools that monetizes Web site inventory and databases while commanding higher CPMs than competing technologies. The ProfiTools include support for campaigns delivered via e-mail, sponsorships, eNewsletters, co-registration, and rich media among others.

"Advertising revenues are a crucial component to the success of our partners," said Neil Morgan, Chairman of e-space.com.uk. "We searched for a company and a marketing technology that we felt was clearly focused on generating revenues for our Web publisher clients, which is why we chose adMonitor."


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