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Online Advertising Articles
(August 2000)

Report: Benefits, Hazards Exist for Free ISP Advertisers (internet.com, August 31st)
This article discusses some of the advantages and pitfalls associated with purchasing online advertising through a free ISP.

An Alternative to Impressions? (ClickZ, August 22nd)
With the traditional metrics of impressions and clicks moving out of fashion as the sole indicator of a site's value to a potential advertiser, Jim Meskauskas here offers some ideas as to how publishers and advertisers can take advantage of demographic targeting to provide more appealing returns on investment.

About.com Acquires E-Commerce Ad Network WiseAds (internet.com, August 18th)
In an effort to bolster its seminal Luna Network, About.com recently announced the acquisition of WiseAds New Media - an online ad agency tailored exclusively to the representation of e-commerce sites.

L90 Launches Low-Cost Ad Network (internet.com, August 2nd)
With interest in niche-site networks on the rise, L90 have matched DoubleClick's Sonar Network and 24/7 Media's ContentZone by launching a 2nd-tier network, Zonfire, that represents quality content plays that don't meet the traffic and/or branding requirements of its premium representation service.


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