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Online Advertising Articles
(April 2001)

Engage Launches Engage ECHO in Europe

Andover, MA, April 5, 2001 - Engage, Inc. (Nasdaq: ENGA), a leading enterprise marketing software and interactive media company, today announced the European launch of Engage ECHO(TM), a solution designed to enable marketers to identify and retarget their prospects and customers with relevant banner ads and promotional offers across the Engage Media Network, the industry's largest, online media network reaching over 52% of the web audience worldwide.

"This launch is part of our continuing effort to refocus Engage on strategic, high-growth markets, not only in the U.S. but in Europe and Asia," said Tony Nuzzo, Engage CEO. "Bringing the ECHO product to Europe underscores our commitment to deliver customer targeting and retention tools to marketers -- especially traditional marketers -- in both domestic and international markets."

By anonymously tagging prospects and customers at the marketer's site, Engage ECHO has the ability to retarget these customers with banner ads and promotions across the Engage Media Network. This offers marketers the potential for increased conversion rates and revenues, decreased customer acquisition costs and improved customer retention.

Engage ECHO addresses customer retention issues and helps marketers build customer loyalty. While many online marketing options bring the user to a site once, Engage ECHO allows the marketer to target the customer over the Web and to attempt to bring the customer back to the site on a regular basis. For example, marketers can retarget that visitor who almost bought a product or service e.g. a mortgage, but didn't complete the form or left before entering their credit card details. Marketers can also retarget those visitors who did buy and may be interested in additional products and services e.g. home insurance.

By coordinating the marketing messages with specific Web customer segments, Engage ECHO enables the marketer to present customized and personalized message to its customers to increase interactions, improve brand awareness and enhance prospect and customer relationships.

Engage ECHO maintains consumer privacy using anonymous identifiers, reflecting Engage's ongoing commitment to privacy best practices. Consumers are notified of anonymous data collection through required privacy statements at the marketer's site. In addition, all consumers have the option to opt out of Engage's profiling practices.

About Engage®
Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software and interactive media company. A majority-owned operating company of CMGI, Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage please call 877-U-ENGAGE or visit www.engage.com.

Engage Statement Under the Private Securities Litigation Reform Act:
This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 2000 Annual Report on Form 10-K and from time to time in Engage's other reports filed with the SEC.


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