eMail Researchers Opt for Easy Way Out
by Dr. Robert Passikoff,
President of Brand Keys, New York City brand loyalty consulting and research company
Our organization recently received a research questionnaire that was emailed -- that is, spammed. This is not unusual; we get lots of them. As usual, the subject of this research request had absolutely nothing to do with what our company does or any expertise we might possess. This doesn't seem to matter to those who sent the questionnaire. In their blind embrace of the cyber medium, all they want are answers to their questions... from anyone.