It has become a mantra: start an e-zine, get yourself a
mailing list, build a relationship with your readers -
and sell, sell, sell!
Oh that it were that easy.
There are plenty of good people out there who can give
you advice on starting and running your newsletter/e-
zine. One of the best is Kate Schultz who started the
E-zine University - a great free resource. Or try the E-zine Publishers Association at http://www.ezinepublisher.org
Whatever your subject matter, and however enthusiastic
you are, you very quickly come up against the question
that we all ask: "How do I build my subscriber list,
There are lots of ways to build your list. Some work
better than others. Over the last 11 weeks I have been
building the subscriber list for 'BizE-zine' from
nothing to over 1400. It is now growing at a rate of
about 200 each week. I'm the first to admit that I'm
still a novice, and that my list is hardly earth-
shattering, but it IS growing strongly. How am I doing
1. I work really hard on the newsletter itself. The
first issue took me a lot of time to write and even
longer to design (yes, you can design in plain text.) I
always keep in mind that I want to be producing a
newsletter that I would like to receive myself. And I
am very fussy. Initially, all this work was done with
no subscribers at all. A real act of faith!
2. I built a simple web site which had (has) one
principle aim: to encourage people to join the list. It
started out pretty much as a two page sales letter.
Since then, the site has expanded considerably to
include an ever growing archive, .txt and .pdb (Palm
PDA) download files, and even more resources planned.
But the basic aim remains the same - get the email
address. Traffic to the web site has been growing
steadily too, but that is another subject.
3. As soon as I had written some articles, I posted
them at all the online article archives I could find.
In my opinion, the best are:
Incidentally, once you have joined these, you will
never have to worry about getting third-party content
for your e-zine again - there are lots of great
articles posted every day.
The benefit of posting your articles is two-fold: you
slowly start to build a reputation, and, when other e-
zine publishers use your work, you get loads of free
It works. I had an article published by a large e-zine
just this week and within an hour of it being sent out
I received over 100 new subscribers. My inbox has never
been so busy!
4. You can buy subscribers. I do this as well as
everything else and it certainly helps build numbers. I
use WorldWideLists.com and pay 16c per double
5. Put yourself about. Post at discussion boards, visit
newsgroups, send lots of emails - and always include a
link to your site.
6. Register your site at as many of the e-zine
announcement directories that you can find. There are
lots of them and the list is growing daily. I am
building a list for my own use, but if anybody would
like a copy, just drop me a line on
martin@BizE-zine and I will happily send it to
7. Keep at it. Have a strategy in mind and stick to it.
Some days you despair and other days you celebrate.
Gradually you will come to celebrate more and more.
Martin Avis publishes a free weekly newsletter:
BizE-Zine - your unfair advantage in Internet
marketing, business and personal success.
To subscribe, and get 6 great free gifts, please visit