It's important to keep your website fresh and up-to-date.
Many people visit sites over and over only to find that the same
static message and images greet them each time. The worst is when
there is a proudly placed date at the bottom saying "last updated
July 5, 1989." Talking about drawing attention to the fact that you
don't give a damn!
Keep your site fresh. You don't have to change content daily or even
weekly, but do things to keep it new so that each time a visitor
returns they will feel that there is new content for them to see.
A great way to do this is use clip art. If your site has the same
message and same products or services it is hard to change content,
but by placing a pumpkin on the home page or a Christmas wreath next
to a special you are having, this updates the site and at least is
in keeping with the seasons!
Autumn is here. Why not place a nice pumpkin or jack-o-lantern on
your site? How about some fall leaves. Let the visitor know you care
and that you are updating your site regularly.
You don't have to be gaudy. Just put one little image in the corner.
At holiday time, an elegant holly wreath can spruce up your image and
add a smile to visitors' faces it's easy to do and is worth the few
seconds to do it.
You can get clip art on line for free almost anywhere. Some nice
holiday clip art for anyone to copy and use is at
http://www.XpectMore.com/clipart.htm . It's easy to copy and paste
and you can easily store the art when not needed.
Just find the image you like and click your right mouse button,
select "Save Picture As" and rename it and place it in a folder on
your hard drive or on a disk or CD. Then all you have to do is insert
it on your page or pages when needed.
The clip art adds a fresh image to your website and keeps it up to
date in a very unobtrusive way. Most businesses decorate their
buildings, lobbies or offices during the holidays and you can do the
same at your website. You can go the one step further by adding
seasonal or even patriotic images on a regular basis. Try putting a
flag in the corner of your homepage. Try some office or business
images to add pizzazz. It truly is worth the effort.
Your site will be freshened up in seconds and attract repeat visitors.
About the author:
Tom Falco is editor of XpectMore.com Marketing eZine
and also owns TheDiscountPrinter.com
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