By Shelley Lowery
If you're selling a product or service on the Internet, one
of the best ways to increase your sales is by offering a
free trial, also know as a teaser, demo or limited version.
By enabling your potential customers to review your
product and providing them with an easy ordering process,
you can increase your sales immensely.
Free trials are not exclusive to software programs. There
are many ways you can offer a free trial no matter what
product or service you're offering. For example, if you've
written a book, consider offering it in an electronic version;
better know as an eBook. You can include your entire book
within the eBook and choose to lock out certain chapters.
In order for your potential customer to gain access to
these chapters they will be required to purchase the full
version. You can include an order form and instantly take
orders, right through your free trial Ebook. When you receive
an order, you simply send your customer a predefined user
ID and password that you set up when you create it.
A good program to assist you in creating an Ebook is
This program will compress your HTML documents into a
self-contained "executable" file. This HTML may be a web
site you've created or HTML you've specifically prepared to
be compiled into a downloadable .exe file for distribution.
This .exe file is a completely freestanding program and
requires no installation. When clicked on, the program
instantly opens your book on your client's desktop. In
addition, WebCompiler will enable you to lock out certain
pages of your Ebook or an entire directory.
The key to using a free trial version is to offer your
product for download from your website and allow it to be
freely distributed. Provide some valuable free information,
but save your most important information for the unlocked
version. Make your locked chapters sound very intriguing
and create curiosity. Tell your potential customers what
they will receive by purchasing the full version, provide
a complete list of all the benefits, and provide them with
an easy ordering process.
To further increase your sales, provide your potential
customers with instant gratification. You can completely
automate your entire ordering process simply by using a
CGI script. There are scripts online that will allow you to
make your product available for download, take the
customers order, approve it right online, send your
customer a password and send you a confirmation of the
order, all completely automatic.
After you've created your product, consider setting up an
affiliate program for massive distribution. There are many
affiliate CGI scripts available to assist you in running your
own affiliate program.
If you're selling a service on the Internet, you can offer
your potential customers a free trial as well. For example,
if you offer a search engine submission service, you can
provide your customers with a limited free submission to
the search engines.
To entice your customers to purchase your full service you
can, not only submit their site to your full list of search
engines, but you can create doorway pages, insure their
pages are optimized for the search engines and provide a
resubmission service every month for a year. In addition,
provide your clients with a free report of each submission
Prior to doing your customers last submission, contact them
and inform them that their submission contract will soon be
expiring. Tell them how they can renew their submission
process and offer another enticing freebie such as, "If you
renew your submission contract before (date) we will also
submit your site to over 1000 Free For All Sites."
This type of free trial will not only increase your current
sales, but it will promote future sales as well.
The possibilities are endless. By offering your potential
customers something of value for free, providing instant
gratification, and an easy ordering process, you can
dramatically increase your sales.
About the Author
Shelley Lowery is the Webmistress of Web Source - Your Guide to Professional
Website Design and Development. Join The Syndicator, our new, free article
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