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Online Advertising Articles
(October 2001)



ValueClick to Launch Holiday Promotion Targeting Retailers

Edited by Joshua Smith - 4th October, 2001

With the fourth quarter upon us, ValueClick Inc. [VCLK], a leading provider of online direct marketing solutions, today announced the launch of a holiday promotion targeting retailers (http://www.valueclick.com/holiday.html).

Using ValueClick's media network and UltraLeads, a lead generation tool designed to build e-mail lead lists of potential customers at the time they have indicated an interest in a product or service, retailers can launch an aggressive online campaign in as little as two weeks.

To take it a step further, ValueClick will include the use of Mediaplex® Inc.'s customer relationship management solution, MOJO® Mail, during the promotion. ValueClick recently initiated an effort to merge with Mediaplex in a process pending shareholder approval. This signifies a complete turnkey solution for acquiring interested leads, and marketing to these leads, which will subsequently drive remarketing efforts and ignite maximum ROI during the holiday buying season.

As leads are acquired, ValueClick will send e-mails to those who expressed interest in retailers' promotions and communications using MOJO Mail, thus increasing the relevance of their messages and maximizing the return on investment. When the interested user performs an action such as a purchase or registration, the advertiser also has the option to begin true customer relationship management by implementing more advanced features of MOJO Mail. MOJO Mail offers e-mail list management capabilities, sophisticated message template configuration and personalization, high-volume delivery of e-mail messages, and complete return on investment (ROI) tracking. "It is important for retailers to know that a click-through to purchase conversion is quite low compared to a strategy in which you orchestrate a series of marketing messages to an individual who has initially expressed an interest in your product," stated Dave Yovanno, executive vice president of sales and marketing for ValueClick. "Our promotion this holiday season is a true, turnkey solution which acquires custom leads and then markets to those leads throughout the holiday season to drive maximum retail conversions before the end of the year. "E-mail, when executed properly to individuals who have opted-in to receive more information or to take part in a special offer, is a great medium which gives online retailers multiple opportunities to reach someone when they're finally `in the market' to purchase." ValueClick's promotion is expected to be welcomed by retailers who rely on aggressive campaigns during the holiday season. The quick turnaround time and guaranteed interested leads, paired with ValueClick's innovative media solutions and online marketing initiatives, allows clients to focus on program performance and increasing ROI.



 
 
 

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