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Online Advertising Articles
(March 2001)




The Relationship Is the Brand: But Don't Tell Investors

Just when Merrill Lynch's famed investment analyst Henry Blodget finally weighs in with a positive assessment of online advertising's future, Goldman Sachs knocks the wind out of an industry just beginning to breathe a sigh of relief, launching its "Internet New Media" sector coverage with a blistering account of how "issues due to the limited effectiveness of online advertising will offset the gains from a better economic outlook."


 
 
 

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