Market Meltdown Ad Dollars Hang in the Balanceby Jaffer Ali,
CEO of PennMedia.com "...crisis simultaneously loosens the stereotypes and provides
incremental data necessary for a fundamental paradigm shift."
--Thomas Kuhn, The Structure of Scientific Revolutions
Recent stock market fluctuations have many dot-com CEOs in a bewildered state. While this may be natural, we need to outline what this means to the online advertising industry. Because so much capital is spent in pursuit of obtaining market share, it is only natural that siphoning off excess capital will drastically affect how ad dollars will be spent.