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Click-Thru Advertisers
(Paying 10+ cents per click)

Advertising.com AdNetwork (formerly Teknosurf Adwave) has initiated a particularly innovative, multifaceted, advertising model. Firstly, Advertising.com offers a combination of both pay-per-click and CPM campaigns, whose payment amount varies according to the advertiser. Like Burst!, Advertising.com also supports a wide range of banner sizes, ranging from 88x31 buttons through to standard 468x60 banners and skyscrapers (from April 12th), and optional pop-up 'daughter windows'. They now accept mainly large sites, and dispatch payments after $25 is ammassed.
UPDATE (Jan 8th, 2001): Lately, I've received notification that Advertising.com has been dropping sites (and staff) from its network rapidly in an attempt to scale back its operations. Those publishers that remain have also reported remarkably low rates. Wait and see.
UPDATE (Mar 15th, 2002): Today, Advertising.com launched a much-anticipated L-Rec creative space (300x250 pixels), which promises to attract greater response rates, and thus more CPM-based campaigns. The announcement accompanying this launch also noted that from March 31st, all 88x31, 120x60 and 120x90 spaces would launch popups (called 'daughter windows' by the Ad.com crowd) along with the button creative.
UPDATE (April 20th, 2002): Low rates still seem to be the order of the day at Ad.com, with all but the largest of their publishers reporting of late that rates are well below the 10cent-15cent/click that the program used to consistently offer. The AdSelect network remains better as the final link in one's default chain as a result.
UPDATE (May 15th, 2002): Advertising.com today launched support for the popular 728x90 horizontal banner creative size.

Ads360 (formerly Banner Brokers) are offering sites a mixture of CPC, CPA and CPM banners of varying value. Most of their per-click deals present web publishers with returns above 10 cents/click. Banners are rotated automatically, similar to the systems used by ValueClick and Advertising.com, in an attempt to raise click-though ratios. The site was born as an eAds clone, but now reflects an image congruent with the quality network that it seems to have become during the past few years. Payments are generally issued 30-60 days after the conclusion of the month in which more than $25 has been generated. Online stats are available. Worth exploring.
UPDATE (April 15th, 2002): Recently, Ads360 removed rate-related inferences from their website and replaced them with notices claiming that publishers are paid "on a revenue share basis"; without defining the scope of the split. This suggests that they may be unable to maintain the higher rates of old. Be wary.

BannerSpace rotate ads automatically and promise that all ads delivered throughout the network are paid. They generally pay in the range of 3-16 cents per clickthrough to sites that generate less than 5000 impressions/day, and between 12 and 20 cents to sites that generate a greater level of traffic. A few CPM-based campaigns have also made their way into rotation lately, which increases the appeal of this network.
NOTE: Recently, publishers have been reporting the sudden cancellation of their long-standinig accounts under the pretense that the proportion of their audience that is US-based has dropped below a particular level. These accounts were cancelled without payment - with reports suggesting that even those payments which were months overdue being unjustly withheld, and that evidence-based challenges made to BannerSpace's claim are ignored. Given this, the firm's rating has been degraded to Be wary.

Click Agents [VCLK] pay most affiliate sites 10 cents per click, but this scales up to a mammoth 25 cents for very large sites. Now part of the ValueClick family (see below).
UPDATE (April 15th, 2002): ValueClick Inc's Vice President of Network Operations - Mr Steven Carter - recently alluded to the fact that ClickAgents may be brought more completely under the arm of ValueClick as part of an integrated marketing platform that the company is expecting to roll out shortly. This may render the ClickAgents brand obsolete. Until that occurs, though, it would seem that things are still all-systems-go at ClickAgents.

ClickThruTraffic is an innovative 2nd-click program managed by Standard Internet. The program pays between 6-20 cents/click made on select search results. Publishers are able to link to these search pages through a variety of methods, ranging from descriptive text links to alternative-shaped banners and drop-down menus. The payment rate varies according to subject, so that "Free Stuff" links, for example, are worth 6 cents, "Computer" links 10 cents and "Casino" 20 cents. In short, they offer a very flexible program that may be seamlessly adapted to suit any site's needs. Recommended.

dkAds (formerly RateStar) launched amid a great deal of controversy, in which it was discovered that the service's parent company and its associated trademarks were not legally registered. At that time, the network was managed by just one or two people, mainly operating as a reseller of campaigns sourced from other networks (ClickThruTraffic, FineClicks, OnResponse and CJ amongst them). Now, they seems to be increasing their efforts to sell their own campaigns, but have had little luck thus far. Publishers are offered rates ranging from 2 cents to 5.5 cents/click, based on the volume of traffic delivered within a given pay period. Payments are issued NET15 after $35 has ammassed, except in the case of the first payment, which may be delayed for up to 2 months. This network is improving, but you are advised to remain cautious.
UPDATE (January 25th, 2002): It's recently been brought to my attention that dkAds' service has improved suubstantially since their early days. They no longer broker resold campaigns, have resolved their registration issues, and apparently have filled all of their inventory with paid campaigns for the past several months. On the downnside, the company now only offers a flat 2 cents/click - due to publisher fraud - making the service most appealing as a source of 'filler' inventory. Payment terms are now NET10, and publishers can request early payments on occasion.
UPDATE (April 20th, 2002): While the standard rates for low-volume publishers remain in the 2-5 cent/click range, dkAds' founder - Mr Dan Ushman - recently alerted me to the fact that the network has begun to offer substantially higher rates to those of their high traffic publishers that also satisfy certain criteria for acceptance into these premium campaigns. The rates offered to these publishers extend from a base of 5 cents/click, right up to 17 cents/click. Not bad at all for those properties that qualify!

focusIN (formerly DataCom Advertising) supports both CPC and CPM campaigns (with the split between these reportedly at about 50:50). Their banners are rotated automatically, with a great proportion of their inventory sold, and all sites are eligible for inclusion in the network, regardless of their traffic volume. focusIN offer real-time statistical reports for host sites. Note that focusIN impose limits on your maximum click-thru ratio, meaning that sites generating an excessive quantity of clicks will have their payments reduced. This is a safeguard against host sites that aim to abuse the system by artificially inflating their stats. On the upside, focusIN also safeguard publishers by providing support for a default campaign.
UPDATE 9th July, 2001: Note that FocusIN have reportedly been delaying the distribution of payments lately due to an inability to collect funds from some of their advertisers. In addition to this, some members have reported statistical discrepancies. The company's service remains worthy of exploration at this stage, but don't put all your impressions in the one basket. For more on the extent of payment delays, read this.
UPDATE 24th January, 2002: ZAQ Interactive has completed its seamless acquisition of focusIN, and is off to a good start as the program's new management team. ZAQ have, much to publishers' delight, settled all outstanding payments in full, and have successfully returned to a NET40 payment schedule. Amongst other changes are a seperation of stats and campaigns based on whether thay are delivered via 468x60 banners, popups or both. Additionally, in a move that is arguably representative of industry trends, but could lessen one's earnings, the group has established a 28-day unique cap to limit the delivery of paid campaigns to a specified number of impressions/user/month. Now, more than ever, worth exploring.

Google AdSense has, to no small degree, revolutionised the independent web publishing business this year with the debut of a banner-based search results syndication program. Investing in Google's content analysis technology, AdSense possesses the ability to target advertising content by contextaul relevance. Read more about Google AdSense...

HostingClicks.com is a specialist ad rep owned by the same company as the one that owns Net-Ads (thus, no rating will be presented). The service represents English-language web properties that fall into the broad 'technology' content category. This includes properties whose audiences are primarily web hosts, online publishers, net marketers or high-tech afficionados. Both CPM and CPC payment models are supported, with 50% of gross revenues awarded to the publisher. Ad management is handled through the AdJuggler system. Payments are delivered via PayPal on a NET30 basis once the $50 payment threshold has been surpassed.

I-Clicks.net has long been a small figure on the CPC landscape, but one whose image has grown through the failure of many of its peers. Against the odds, I-Clicks continues to offer web publishers an impressive standard rate of 10-16 cents/click, with bonuses presented to larger properties. Real-time stats are available. Site requirements include a minimum of 500 daily pageviews and your own domain name. Only one I-Clicks banner may be hosted on each page, and this must appear above-the-fold. Ther minimum payment threshold is set at $35, and payments are issued on an appealing NET7 basis (ie, checks will be issued 7 days after the month in which you surpass the minimum payment amount). Thus far, I've received overwhelmingly positive reports about the company's service, features and reliability, with the only criticisms relating to low-CTRs. Definitely worth a look.
UPDATE (April 20th, 2002): Though it remains a promising outfit, I-Clicks.net recently lowered their minimum standard rate to 5 cents/click. The service still claims to have campaigns in their rotation that offer publishers up to 15 cents/click after deductions. Verdict: Still worth a look.

MatchCraft is a media marketplace that matches publishers with CPC (cost-per-click) and CPA (cost-per-action) deals provided by a range of advertisers. They support all IAB-standard banner sizes.

PennyWeb offers host sites the opportunity to choose from a wide range of advertisers that are organised by category. Advertising is based on the click-thru method, paying between 3 and 25 cents per click-thru. Their system allows you to sign up with as many advertisers as you wish, and all sites are accepted into the program (regardless of how popular the site is). The PennyWeb system is also very well suited to webmasters who wish to advertise their own site at bargain prices. Payment is made after a banner host amasses $25 in credit (if located in the US or Canada), or $100 (if international).
UPDATE 26th April, 2001: The Pennyweb Standard program (for small sites) has called it a day, and ceased operations. The company's Premium level of service is continuing in its place, but this is more restrictive in its membership. Read more about this here.
UPDATE 23rd August, 2001: I was contacted by a PennyWeb rep today who brought my attention to the strength of thte company's new, tighter focus. PennyWeb's network now reportedly reaches some 15% of all US-based net users in any given month, and now pays its Premium publishers a flat rate of 15 cents/click.

ValueclickMedia [VCLK] has again revised its payment structure to better reflect the present market sentiment. Now, the company's tiered system offers a base rate of just 6 cents/click (read publisher responses to the unannounced rate cut here). Sites whose traffic levels and/or quality are increasingly desirable are offered higher rates, which vary from 12-20 cents/click. In order to be eligible for inclusion in the network, affiliate sites must generate in excess of 15,000 impressions/month. Payments are made monthly, 30 days from the month's end, after a minimum sum of $30 has amassed. This is a reliable program, and one which has consistently evolved in the face of changing economic conditions. ValueClick is one of the few publicly-traded online advertising networks that has seen profitable quarters, and it's fiscal health is sturdy at present, which suggests that they will survive the shakeout.
UPDATE (21st April, 2002): Consistent reports of low fill rates coming from ValueClick publishers has forced me to lower the service's rating from 'Highly Recommended' to Recommended.

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