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Tech-Related Articles
(December 2001)

3G's Success Hinges on Girls, Gambling and Games (Newsbytes, December 14th)
With much of the buzz forgotten by consumers, analysts are suggesting that it won't be until killer apps are introduced that 3G and similar next-generation mobile services gain traction in the marketplace.

Microsoft to Profile TV Viewers (MSNBC, December 11th)
Calling on the services of technology provider Predictive Networks, Inc, Microsoft intends to equip its set-top boxes with profiling systems aimed at boosting the targeting effectiveness of commercial programming and iTV services to consumers.

The Challenge of iTV Avertising (eMarketer, December 6th)
With iTV services seemingly ready to roll, and ready to gain precious public interest, the challenge of developing advertising formats and strategies that may overcome the threats posed by technologies posed by personal video recordersand the like if traditional advertising is to work on the new medium.

Broadband Growth Slowing (allNetDevices, December 4th)
Research firm ARS, Inc has revealed that the rate of growth in broadband adoption has once again fallen quarter-over-quarter for the period ending September 2001. In fact, the rate of growth in broadband subscriber numbers has fallen every quarter for about 2 years, according to the group, which doesn't bode well for those industries relying on consumer broadband services in the short-term. For more on this issue, and particularly in regards to the threats posed by the collapse of Excite@Home and the lack of competition within the U.S., check out this NewsFactor article.


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