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Online Advertising Articles
(May 2000)



Doing the 'Mendel' Buy (ClickZ, May 23rd)
This article weighs up the value of making media buys that consist of a hybrid payment structure, the most common of which is a combination of CPC and CPM. Such buys reduce the risk placed on both the advertiser and the publisher, while giving advertisers a tool through which they can effectively negotiate for better prices.


 
 
 

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