Online Advertising Articles|
Google Targeted in Click Fraud Lawsuit (GeekVillage, July 3)
Just months after Google successfully won a judgement against an operation that had attempted to defraud AdWords advertisers, the company has been hit by accusations that click fraud continues to run deep within the paid search space.
Microsoft In Talks to Buy Controversial Adware Developer (GeekVillage, July 1)
In a move that has already sent shockwaves of controversy and debate throughout online advertising circles, Microsoft has allegedly been in talks with the posterchild of adware, Claria (aka Gator), in regards to a possible acquisition. Microsoft has its eye set on the company's behavioural marketing technology and massive database of tracked information, while consumer advocates and website publishers have their eyes firmly fixed on Microsoft, whose own anti-spyware application labelled Claria's software as malicious until recently.