Online Advertising Articles|
Net Ad Spending to Hit $USD33 Billion by 2004 (NUA Internet Surveys, August 13th)
According to a report by Forrester Research, worldwide online ad spending will increase almost ten-fold during the next five years, with US-based advertisers accounting for two thirds of the estimated $33 billion expenditure.
Lycos to Pay Cash for Referrals (USA Today, August 13th)
The number four Web portal has announced a program under which it will pay third-party websites cash (2-3cents/click) when they refer traffic to its network.