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Online Advertising Articles
(September 2001)

Bluestreak Lands Ad Veteran as New CEO

Newport, RI, September 14th, 2001 - Bluestreak, a leading online marketing technology company, today announced the appointment of Mr. Peter Corrao as the company's President and Chief Executive. Mr. Corrao, a seasoned veteran of Media and Advertising business, with over 20 yeas experience, will head Bluestreak’s worldwide operations.

Mr. Corrao comes from the San Francisco based Cogit Corporation, an ASP-based marketing technology company, where he was President and CEO. Under his leadership, Cogit became the pioneering provider in the emerging field of "Visitor Relationship Management" (VRM) services. Mr. Corrao led Cogit through the development of best of breed data and analytics, to optimize online content in real-time to significantly enhance website profitability. Prior to Cogit, he was the President, National Accounts Marketing at ADVO, America's pre-eminent provider of full service, direct mail marketing and one-stop micro-targeting products for the retail community, serving over 73 million households weekly. ADVO is a $1 billion, NYSE-listed company. The National Accounts Marketing Division at ADVO accounted for over $600 million in revenues.

"Peter's talent and experience in building and growing media and advertising technology companies is of tremendous value to Bluestreak", says Annette Tonti, Chairman and co-founder of Bluestreak. "We are excited to have him lead Bluestreak, and we are confident that we will see accelerated growth and market success under his leadership", added Ms. Tonti.

"This is a truly exciting opportunity. Bluestreak, with its compelling, client-friendly products, is strongly positioned to lead the next generation of online marketing solutions", noted Mr. Corrao. "I am particularly excited about our recent acquisition of certain assets of AdKnowledge, which propels Bluestreak into a leading position among Third Party Ad Servers" added Mr Corrao. He adds, "It will be my endeavor to support Bluestreak's very strong culture of client service as we consolidate our position as a leading marketing technology provider".


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