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Online Advertising Articles
(October 2001)

Cybereps to Represent AccuWeather.com In Sales Agreement

- 2nd October, 2001

Cybereps, an Interep [IREP] Company, announced today that it has become the outside online ad sales representative for AccuWeather.com, the fastest growing weather Web site in the world.

Cybereps, a rep firm specializing in ad sales, marketing, and streaming media sales for some of the web's best content sites and networks, will provide AccuWeather.com with opportunities for cross media sales with radio stations, sweepstakes, billboards, and sponsored messages delivered via e-mail to handheld devices and cell phones as well as sponsorship opportunities, promotions and sales packages with Interep Interactive'sother online sales groups. Advertisers can take advantage of AccuWeather.com's Weather Triggered Marketing, Category Targeting or Run Of Site ad placements.

"Cybereps comes to AccuWeather.com with a powerful arsenal of ad sales opportunities for our advertisers," says Dr. Joel N. Myers, AccuWeather founder and President. "The AccuWeather brand is well established across the various media and we continue to work to solidify our branding in a variety of ways, such as the national advertising campaign we are currently airing to deliver our message of 'AccuWeather.com - Use it, link to it, or buy it for your site'. We are confident that Cybereps will not only impress upon advertisers the value of our online audience but also help package sales across media that take advantage of the omnipresence of AccuWeather loyalists."

"AccuWeather.com is the fastest growing weather site on the Internet today," says Adam Guild, President of Interep Interactive. "In 2000 alone, AccuWeather.com experienced a 250% growth to more than 4.4 million unique visitors and 40 million page views a month. This will be a crown jewel in the Cybereps portfolio."

AccuWeather, the World's Weather Authority, provides a portfolio of products and services that benefit hundreds of millions of people worldwide; through the airwaves, via the Internet, in print and behind the scenes. AccuWeather services 15,000 customers in media, business, government and institutions and millions more through AccuWeather.com. AccuWeather also sells content to more than 1,200 Internet sites through the AccuWeather New Media Division, including CNN Interactive, MSNBC, The Associated Press, The Washington Post and the New York Times.

Cybereps, a San Francisco-based rep firm specializing in ad sales, marketing, and streaming media sales for some of the web's best content sites and networks including, Totaltech.com, Future Games Network, Reuters, WebBuilderZone and laMusica among many others. Cybereps represents 80 web sites delivering more than 3 billion ad impressions each month.

Interep Interactive Inc. consists primarily of Cybereps; Winstar Interactive Media, a leading web property representation company that generates advertising sales, creates sponsorship and content syndication packages, and facilitates business partnership programs for a select list of branded web publishers including Fodors.com, uBid, Kiplinger.com, Entrepreneur.com, Office.com, uBid, and education.com; and Perfect Circle Media which develops innovative media solutions for companies targeting the financial and business categories. Perfect Circle Media works with some of the web's premiere financial and business related websites including, Mydiscountbroker.com, On24.com, Reuters Finance, Changewave.com, and Stockhouse.com.

With offices in 22 cities, Interep Interactive's parent company, Interep, operates ABC Radio Sales, Allied Radio Partners, Caballero Spanish Media, Cumulus Radio Sales, D&R Radio, Infinity Radio Sales, McGavren Guild Radio and MG/Susquehanna. Interep is parent to the Public Radio Network, Interep Networks and its new business development team, the Interep Marketing Group. Support services include Research, Promotion Marketing and Sports Marketing Divisions.


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