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Online Advertising Articles
(May 2001)

Commission Junction Launches Partner Program for New York Times

SANTA BARBARA, CA - May 30, 2001 - Commission Junction announced today that it has helped The New York Times launch a partner marketing program to increase online subscriptions to The Times. The program uses Commission Junction's advanced tracking and reporting technology, and is managed by NETexponent, a leading partner marketing agency.

"We're pleased to be working with The New York Times to grow its subscriber base," said Lex Sisney, Commission Junction CEO. "Commission Junction is helping The Times to reach new audiences and demonstrate a measurable return on its investment."

As part of the partner program, New York Times advertising links are offered to Commission Junction's network of more than 400,000 publisher sites. As an application service provider, Commission Junction monitors and reports the program's performance in real time and handles related transactions on behalf of The New York Times. NETexponent will analyze and help optimize the partner relationships.

"Our readers have come to 'Expect the World' from The New York Times and its home delivery service," said Michael Keenan, Web siteproduct manager in the consumer marketing department at The New York Times. "With the combination of Commission Junction's established network and technology solution, along with the marketing expertise of NETexponent, new consumers at thousands of Web sites will be able to subscribe online for home delivery of The New York Times."

More than 3,000 Web sites have joined The New York Times partner program since its April launch.

"The New York Times has successfully leveraged one of the strongest brands in the newspaper industry," said Peter Figueredo, CEO of NETexponent. "NETexponent is pleased to extend The Times brand through our partner marketing and recruiting efforts. In addition, working with Commission Junction's technology will help us maximize the results of this program."


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