Online Advertising Articles|
Engage to Offer EyeWonder Streaming Video Ads
ANDOVER, Mass.--(BUSINESS WIRE)--June 14, 2001--Engage Inc. (Nasdaq:ENGA), a leading enterprise marketing software and interactive media company today announced a marketing agreement with EyeWonder Inc., creator of instant streaming video technologies for Internet and wireless devices. With this agreement, Engage will resell EyeWonder's instant video and audio streaming products including EyeMedia to marketers advertising on the Engage Media Network, enhancing Engage's online advertising offerings.
"Engage and Eyewonder are offering traditional marketers in industries such as automotive, retail, consumer packed goods and entertainment an alternative branding vehicle to television," said Tony Nuzzo, CEO Engage. "With EyeWonder's superior streaming technology and Engage's audience reach, tracking and targeting capability, we can serve ads that deliver the emotional impact of television with the interactivity and precision of the Internet."
The EyeWonder products are powered by the proprietary, Java-based EYERIS coder/decoder, which facilitates the delivery of high quality streaming video and audio without a plug-in or player. The EyeMedia solution seamlessly streams audio and video content within the ad unit as the page loads, over any bandwidth, and meets all current rich media serving requirements.
"We are very excited to join forces with an industry leader like Engage," said John Vincent, CEO EyeWonder, Inc. "Engage has consistently been a leader in implementing the best new technologies for its advertisers. The implementation of this agreement continues this leadership and will allow Engage to offer more traditional advertisers effective brand building opportunities online."